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Adam Hanft
Adam Hanft is a brand strategist who also writes and speaks on business and cultural trends for a variety of print, television and online media. His blog SpinSeason.com,〔(Adam Hanft's SpinSeason )〕 which analyzes politics in a cultural context, is a partner blog of Salon.com.〔(Adam Hanft - Salon.com )〕 A Phi Beta Kappa graduate of New York University's College of Arts and Sciences, Hanft serves on the Board of Directors〔(Scotts Miracle-Gro Shareholders Elect Adam Hanft To Board, Effective Immediately - Quick Facts )〕 of Scotts Miracle-Gro, the world's largest marketer of branded consumer lawn and garden products.〔(Gardening & Lawn Care Advice for Enthusiasts - Scotts Miracle-Gro )〕 He is also a strategic adviser to Conduit, Israel’s largest Internet company,〔(【引用サイトリンク】url=http://blog.conduit.com/author/adam-hanft/ )〕 LaunchBox digital, an early stage venture capital firm;〔(Adam Hanft: Executive Profile & Biography - BusinessWeek )〕 to Luminoso, a text analytics firm that was incubated in the MIT Media Lab; and to Keas, a provider of wellness solutions using game mechanics.
Obama for America〔(【引用サイトリンク】url=http://www.gwu.edu/~action/2008/obama/obama111507prtech.html )〕 cited Hanft as an early “tech leader” who endorsed Obama in his 2008 run for office. He went on to be an unpaid digital adviser to the campaign. Hanft also advised the FCC on its “Future of Media” initiative.
==Strategy and brand consulting==
Hanft founded Hanft Projects in 2010 as a strategic consultancy that develops marketing and communication solutions for consumer brands and business-to-business companies, as well as consulting and venture firms. The firm’s clients have included McKinsey, Microsoft, Conduit, Barnes & Noble, Match.com, Citysearch, Vinfolio, Aviary, borro, City Light Capital and Ribbit Capital.
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